The first LoPHID cycle in Labrador focused on attitudes, perceptions and practices of breastfeeding across the region. Public Health staff have worked with clients and other service providers on the promotion of breastfeeding, early identification of expectant women and prenatal education options. A large portion of public health resources is directed to providing services to expectant and post partum families. The emphasis on improving outcomes for this group is consistent with an “investing in health” approach, anticipating that support directed at children ages 0-6 and their families will have measurable, significant and positive impact in later life.